Grandanés
Identity, renders and the website for Grandanés, a pet furniture studio.
Overview
Grandanés designs furniture and objects for pets in Córdoba, Argentina. Its first product, Vetra, is a phenolic plywood bed made like a piece of design furniture, and the launch needed a brand, product imagery and a website.
Our contribution
We built the identity end to end: the GRANDANÉS wordmark, the GD monogram, Halyard Display with Helvetica Now, and a graphite, blue and brown palette. It carries through the box, the stickers, the shipping insert and Vetra’s assembly manual. We also rendered the bed for the launch and designed and built the website.
The approach
The brand speaks to the pets, the ones who run the house, and signs off with “Diseñamos para ellos” (we design for them). That lets it talk about design with a studio’s confidence and the humor of anyone who lives with a dog.
The pieces
The GRANDANÉS wordmark and the GD monogram; the box, the stickers, the shipping insert and Vetra’s assembly manual; renders of the bed and the launch campaign; and studiograndanes.com.
