Our process

Know what
happens
at each stage.

Start with an early idea, an existing brand or a project already underway. Five stages take it from the first conversation to delivery.

let’s talk see the five stages

Keychron Animation by Product Hangar

The five stages.

We agree on the scope and the creative direction with you before production starts.

Conversation Your product, where it stands and what needs to happen next.
Proposal & scope Deliverables, review stages, formats and schedule, agreed on up front.
Creative direction The look and feel, set before production starts.
Production & reviews The work, shared at agreed-upon points and refined with your feedback.
Delivery The final files, in the formats you need, ready to use.

01Conversation

First, we talk
about your product.

Bring whatever you have: a sketch, CAD files, a brand, footage or a store.

What are you making?
Where does it stand today?
What needs to happen next?

02Proposal & scope

Then we agree
on the scope.

The proposal sets out these five points before production starts.

The deliverables
What you receive, and how many of each.
The disciplines
Who brings what: design, imagery, film, web or content.
The review stages
When you see the work, and when your feedback goes in.
The output formats
Where each piece will be used, and the files it needs.
The schedule
Planned around your target date.

03Creative direction

Then we set
the direction.

We agree on color, light, materials and mood first. Everything we make afterward follows them.

Liquid Aromaa setting for each scent

We gave each of the four fragrances its own palette, props and light. The roll-on we designed stays the same in all four.

Palettes measured from the final renders.see the Liquid Aroma project

04Production & reviews

You review the work as it’s made.

Keychron 3D animation of the keyboard: the board assembled, then shown in four colorways.see the project

01
Shared at agreed-upon points
You see the work at the review stages set in the proposal.
02
Feedback, then refinement
Your comments go into the next round, before anything is final.
03
One studio
Design, imagery, film and web are made by the same team, working from one brief.

05Delivery

We deliver in the
formats you need.

The files, assets or website listed in the proposal, ready to hand off.

Signalrenders and films

Renders of the ring, and one film cut three ways: wide, square and vertical.

Story9:16stories · reels

Film16:9website · YouTube

Film1:1feed

Signal ring render: the sensors inside — **Render**· the inner sensors

Signal rings, a pair — **Render**· a pair

Signal ring render, worn on the hand — **Render**· on the hand, for scale

Other projects end in packshot sets, websites, packaging files or a content plan.see the Signal project

Liquid AromaPomeloLand Rover

Three places
to start.

We look at what already exists and bring in the disciplines the next step needs.

An early idea.

A sketch, a concept or a product still in development. We can shape the product itself before anything is rendered.

“They were there from the very start, with an industrial designer guiding the whole CAD process. Incredible.”
Liquid Aroma

Liquid Aroma industrial design · renders · animation

An existing brand.

A brand already in the market, and the next thing it needs: images, a film, a website or ongoing content.

Pomelo 3D animation · video editing

A project already underway.

Footage that needs an edit, a launch in progress, or a team that needs one more discipline.

Land Rover video editing

“Artists of form, and above all, very human in how they work. Always approachable.”
Valenzuela A., CEO, Barebones

Questions about
the process.

Can you join a project that’s already underway?

Yes. Tell us what has been done so far and who else is involved, and the proposal will say where we come in.

Do we review the work together?

Yes. The proposal sets when you see the work and when your feedback goes in.

Do we have to use every service?

No. The five stages are the same for any scope.

Who will we be talking to?

The studio, directly, from the first conversation to delivery. Product Hangar is one permanent team of specialists, based in Córdoba, Argentina.

How long does a project take?

It depends on the scope and the material you start with. Send us your brief and target date, and the proposal will include a realistic schedule.

What do we receive at the end?

The final files listed in the proposal: renders, films, packshot sets, packaging files, a website or a content plan, in the format each placement needs.

Do you work with agencies?

Yes. We work with brands, businesses, founders and agencies.