01 / Define
Good products.
Clear ideas.
Choose an industry. Follow its product from the first sketch to the materials that sell it.
Services & tools
- Services
- Product concepts · Industrial design · Design direction
- Workflow tools
- References · Sketching · Wireframe studies
02 / Develop
Give the
idea form.
Turn a concept into clear geometry. Explore proportions, components and details before the next step.
Concept
→3D CAD
→Details
Services & tools
- Services
- Design development · CAD development, by scope · Detail studies
- Workflow tools
- 3D CAD · Sections · Dimensions
03 / Assemble
Show how
it works.
Make the complex easy to follow: how parts fit, how a product operates and how people use it.
Storyboard
→Explain
→How-to film
Services & tools
- Services
- Product explainers · Assembly animations · How-to & operation videos
- Workflow tools
- Storyboards · Exploded views · Cutaways · Animated callouts
04 / Finish
Every finish,
before it exists.
Compare materials and colors on the same product. Your chosen finish follows it into the catalog.
Surface
→Color
→Variants
Services & tools
- Services
- Materials & finishes · Color studies · Product variants
- Workflow tools
- Material studies · Surface shaders · Lighting previews
05 / Present
Bring it
into focus.
Shape the light, find the angle and reveal the detail. One visual direction for your product launch.
Light
→Compose
→Render
Services & tools
- Services
- Studio renders · Packshots · Close-ups · Launch films
- Workflow tools
- Lighting setups · Camera direction · Rendering · Compositing
06 / Sell
Ready
to sell.
Bring the same product story to print and screen. Clear, consistent materials for your next launch.
Imagery
→Catalog
→Product page
Services & tools
- Services
- Catalogs · Product sheets · Product websites
- Workflow tools
- Editorial layout · Information design · Web design & development